The bustling corridors inside of the Philadelphia Wholesale Produce Market (PWPM) can be an overwhelming place to think logistically about purchasing produce. The market is inside of a massive temperature-controlled building that spans more than 14 football fields long, where
Jim Strate started selling fruit at Jim’s Fruit Stand in Germantown when he was 19 years old. Now, he’s 55. Strate bought the fruit stand along Germantown Avenue in 1975 and he’s been running the