As the community of Graduate Hospital continues to grow, local businesses have been forced to search for alternative ways to stay connected to the public. Igloo Desserts, a newly opened frozen yogurt shop, may have found the answer.
Located at 2223 Grays Ferry Ave., Igloo Desserts is at the heart of an up and coming community of young families and working professionals. Owners Isaac Parker and Bill Chlebowski said they realized the importance of reaching out to the local community, which is why they turned to social media.
Sites like Instagram, Facebook and Twitter have become a free and instant way for businesses to connect with their customers. Parker and Chlebowski said this was in mind when they first opened Igloo Desserts back in February.
“We understood that social media was the new wave of advertising,” Parker explained. “Obviously our frozen yogurt is a visually appealing product, so sites like Instagram and Twitter are big for our business.”
Getting the word out about a daily special or a new flavor is now just a click away. Not only is posting easier, but Igloo Desserts can just as easily monitor customers opinions or suggestions on those same sites.
“We are dedicated to hearing everyone’s opinion in the community, and social media makes that a reality,” said Parker.
While traditional forms of advertising may increase customer knowledge in the community, social media goes one step further and allows for interaction and feedback from customers.
“We love feedback,” Parker admitted. “Especially if it’s coming from our own community.”
As an active member of SOSNA, the South of South Neighborhood Association, the people behind Igloo Desserts understand the importance of connecting to the community. In fact, Igloo Desserts donates a portion of their monthly profits to the neighborhood association.
Daytime Manager Evan Levitt said reaching out to the community goes beyond their daily post on social media.
“We maintain the public trashcan that is across from the store,” said Levitt. “And we are excited to be apart of the SOSNA neighborhood organization that runs events here in the triangle.”
While Igloo Desserts has shown its dedication to the community since opening, there is no denying social media has made connecting with customers much easier.